Hello, I'm Liz, a strategic thinker who loves solving big problems and sweating small details. I'm currently a Senior Product Designer at
Designing developer documentation that prioritizes developers’ use cases and needs from the ground up.
Get in touch to view this case study.
Establishing and implementing a design system for native apps.
Cloud 9 Technologies
Reimagining an analog trader communication tool as a scalable and compliant software.
Creating a compelling retail experience that seamlessly weaves the story of the products and the people who use it.
The New Republic
Modernizing a 100-year-old American publication's digital experience.
Exploring the possibilities of the PDF as an interactive format—in a time before the iPad came along.
Senior Product Designer, Present
Lead Product Designer, 2020-2021
Senior Product Designer, 2017-2020
Solving digital product problems with research, strategy, and design. Clients include Mailchimp, The Obama Foundation, SageSure, Goldman Sachs, and WeWork.
Senior Product Designer, 2016-2017
User-experience and visual design. Projects included redesign of club pages and the company's first Android app.
Hard Candy Shell
Senior Product Designer, 2012-2016
Designer for relaunch of major publications including The New York Post, The New Republic, and Serious Eats. Other clients include KCRW, YETI, and Streeteasy.
Art Director, 2008-2010
360-Campaigns for Johnson & Johnson, Microsoft, Jetblue and Royal Caribbean Cruises; specializing in digital advertising.
Art Director, 2011-2012
iPad app design for Fast Company and promotional sites for Showtime’s Homeland and Dexter.
Branding, web, print and packaging for clients such as Anhueser-Busch, Brooklyn Brewery, Heeb Magazine, Idealist and Babygooroo.
LIZ TAN — 2021